![]() Vera Bradley + VB CaresĪs a female-founded company, it’s no surprise that Vera Bradley has a philanthropist side. Vera Bradley first became popular after a Good Morning America feature before it started selling bags online in 2004. The brand’s distinctive paisley and floral patterns are inspired by French Provencal country fabrics. The company describes that a “female-led ingenuity and the desire to make the world a brighter place remain at the heart of the company today.” Vera Bradley quickly built a brand identity around its colorful fabrics and quirky prints. Miller founded Vera Bradley in 1982 after “recognizing a lack of feminine-looking luggage for women” (Credit: Vera Bradley) The company was named after Barbara’s mother with the original logo created by her teenage daughter and the business operating from their basement.įriends Barbara Bradley Baekgaard and Patricia R. Miller after a vacation in 1982 inspired them to shake up the world of boring black luggage with fun and feminine prints. The brand was started by Barbara Bradley Baekgaard and Patricia R. Meet Vera Bradleyįriendship sits at the heart of the Vera Bradley story. What makes Vera Bradley so popular? What is Vera Bradley’s most sought-after bags? We’re covering everything you need to know about this iconic American brand. Vera Bradley has even partnered with household brands, such as Tupperware and Coleman. ![]() There have been collaborations with Disney, Harry Potter, and Crocs. ![]() ![]() Recent years have seen Vera Bradley bounce back at a time when other heritage brands have struggled. Vera Bradley is one of the most loved and recognized bag brands, thanks to its feminine floral and paisley prints (Credit: Helen89 / Shutterstock) The brand has inspired a life-long devotion from its loyal customers, who often take their first steps into the brand during college. You can’t go through an airport or a college campus without seeing someone carrying a Vera Bradley tote. Vera Bradley is one of the most loved – and recognizable – brands in the United States. ![]()
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