Thursdays are the best day of the week to post. If you look at optimal times to post on Instagram in the global market, 5 a.m., 11 a.m., and 2–3 p.m.Engagement levels peak earliest on Sunday evening, possibly because people swap Instagram Reels and Instagram Stories for bedtime stories ahead of a new working week.Peak times for Instagram posts are between 8:00 p.m.Engagement begins to pick up while people are on their lunchbreak and climbs steadily throughout the afternoon and evening.
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